Blog

September 28th, 2009

sacramento-bj

SACRAMENTO, Calif. – GNT Solutions has been named one of the Sacramento Region’s Fastest Growing Companies by the Sacramento Business Journal.

In September, the Sacramento Business Journal announced its 2008 Fastest Growing Company list makers. GNT Solutions was ranked 14th on the list with a significant growth of 163% over the past three years.

Topic News
August 17th, 2015

164_SM_BThe coveted email list: it can be the difference between a growing business and one that sputters out before it gets off the ground. So what can you do to grow yours? Although it’s often less talked about, social media can be an instrumental tool to gain subscribers. Here are three tips on how you can use it to grow your email list.

Post and share your emails publicly

If you create great content for your email list and no one sees it except your subscribers, how are your non-subscribers going to know what they’re missing out on? They won’t, which is exactly why you should give your social media fans and followers a taste of the valuable content that awaits them after sign up.

Now let’s be clear. This doesn’t mean you should share every single email you send out to your list. If you did, there would be less of a need to subscribe. Instead, try sharing or posting an email once every few weeks or once a month.

Make it easy to sign up

Let’s face it. Many of us will take the easier, simpler path whenever possible. This is just as true in marketing as it is in other more primal aspects of human nature. Take eating, for example: if you’re short on time and have a choice between two restaurants for lunch, and one delivers and the other doesn’t, which one are you going to take? Likely the delivery. Even if you prefer the one that doesn’t deliver slightly better, you’d probably still take the delivery for the simple fact that they’ve made it easier for you.

In the online marketing world, the same concept works for gaining subscribers. This is why you need to make it as easy as possible for people to sign up after they’ve read your publicly shared email. To do this, simply add a sign-up link to the emails you share.

Create valuable content

You’ve probably heard the phrase “content is king”. However, whoever came up with this catchphrase left out a very important keyword. It should instead read “valuable content is king.” If you’re shelling out dozens of blog posts, emails, podcasts or videos a month but the content is useless to the reader, you’re not going to make any traction with your email list.

When trying to gain subscribers, always ask yourself, “what’s in it for them if they sign up?” If you simply have a signup box on your website or social media page, but no valuable content to go along with it, why would someone sign up? Would you sign up? The point is that there needs to be a reason for someone to subscribe to your email list. And valuable content is a very good reason.

Lastly, don’t forget to demonstrate why it’s more valuable for your future audience to subscribe rather than simply follow you on social media. To do this, give them an incentive to sign up. This could be in the form of an exclusive offer or a free ebook, course, report, or something similar.

Want more tips on leveraging social media to grow your business? Send us a message today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 12th, 2015

164_Virt_BData centers can be expensive, and they can suck up large amounts of energy fast. With that said, do you know how much yours is costing you every month? You may be afraid to find out the answer. Not to fear though, there are specific steps you can take to get your data center costs under control. Here are a few to get you started.

Perform an energy audit

There’s a good chance your IT staff has never once thought about how much energy your server room and data center are consuming. So, the first step to rectifying this problem is to identify just how much power is being sucked up.

To get you started, here are a few questions to ask:

  • How much of the data center’s power budget goes to support systems?
  • How much goes to IT systems?
  • How much IT output do you get for every kilowatt/hour of power sucked up by your data center IT systems?
Answering these questions will help you determine just how efficient, or inefficient, your data center actually is.

Decrease the IT workload

When you save a single watt of energy at the server level, it can result in a total saving of nearly three watts in your data center costs.

So how do you decrease the IT workload? Virtualization is a common and effective tactic. Instead of wasting money on cooling your own servers in your data center, with virtualization you can have them hosted by your IT provider and then their technology delivered to you through the Internet. This allows you to eliminate some of your servers from your office and therefore reduce cooling costs.

For alternate ways to decrease server workload, you can also:

  • Eliminate unused servers
  • Consolidate servers
  • Purchase more energy-efficient technology

Mind your humidity and temperature levels

Because many non-IT personnel are terrified of the data center and simply don’t understand it, often they falsely believe that the room must be kept as cold as the North Pole in order to protect sensitive data. This is simply not true. While it is true that excessively high temperatures, humidity or dry conditions can harm your data, most modern-day data center equipment is incredibly durable and can tolerate a much wider range of humidity and temperatures than in decades past. Because of this, it is highly likely you can get away with a lot less cooling and dehumidification than you thought possible. That said, it’s wise to consult with an IT professional before doing this to ensure you don’t damage your data.

Another innovation that can help you cool down your data center more economically is utilizing an economizer system. This technology uses cool air from the outside to provide “free” cooling cycles for your data center.

Want more tips on reducing your overall IT bill? Curious to learn more about virtualization? Call us today to learn from one of our experts.

Published with permission from TechAdvisory.org. Source.

August 10th, 2015

BusinessContinuity_Aug10_BEnsuring the implementation of effective business continuity planning (BCP) is an essential requirement for organizations today. Disasters strike at the most unexpected times and, when they do, you need to be prepared for the worst. While most organizations recognize the importance of BCP, their ability to execute a successful implementation is limited by certain challenges. With that said, we’ve listed some issues you need to be aware of, and what you can do about them.

Challenge #1: Prohibitive costs

Business continuity planning has become exponentially expensive as availability requirements increase. Many solutions require substantial investments on the installation and maintenance of additional hardware, software, and data center infrastructure. These requirements drive up the cost of business continuity, and many company owners are reluctant to invest in protective measures.

The solution Instead of relying on costly physical servers to accommodate your backups, consider using efficient and affordable cloud computing solutions. You can transfer your important business files to the cloud and eliminate the expense of having to install and manage hardware infrastructure and software licenses.

Challenge #2: High complexity

Traditional business continuity planning is complex to implement, manage and execute. From managing the recovery infrastructure to updating disaster recovery documentation and testing the BCP to find and close potential loopholes, the prospect of embarking on a BCP project can be daunting, and the whole experience can prove time consuming. Combine with the pressure of your ordinary day-to-day duties, it can seem almost impossible to focus your attention on initiating a BCP.

The solution With all this in mind, it makes more sense to hire a professional IT service provider to plan, implement, and execute your business continuity plan. This way you can leverage their experience and expertise to ensure that, in the event of a disaster, your company will be able to get back on its feet and resume business operations as quickly as possible.

Challenge #3: Lack of staff involvement

There are so many requirements to be considered in a business continuity plan. And the more employees your organization has, the more difficult it is to relay the essence of the plan for everyone to understand. Staff involvement isn’t an option - it’s an absolute necessity if you wish for a successful BCP implementation!

The solution Depending on the size of your organization, you can either hold a company meeting to announce the essentials of your BCP, or schedule a meeting with key staff members who take an active role in the planning process. To create a long-lasting BCP program, you need to get everyone on the same page by emphasizing the importance of the plan in an easy-to-understand way.

Business continuity planning is one of the most important things you need to have in place. You never know when, or in what form, a disaster will strike - all the more reason to take a preventative approach to securing your company and all you’ve worked for.

Need a reliable partner to take care of all your business continuity planning needs? Get in touch with us today - we have exactly what you need to prepare and protect your company.

Published with permission from TechAdvisory.org. Source.

July 28th, 2015

BusinessValue_July28_BWhen it comes to increasing your employees’ efficiency and productivity, technology can provide countless opportunities to streamline workflows, eliminate redundant processes and reduce costs within your organization. If you’re looking to stay ahead of the competition, you need to ditch the traditional ways of working and implement technology to your practices to encourage more employee productivity - here’s how.

Change office communication

In order to increase efficiency, set up instant messaging software such as Skype on your employees’ workstations. This allows them to send instant messages to correspondents instead of having to get up from their desks to see whether the person is available. Of course, if you need to discuss big projects or issues, face-to-face communication is likely the best choice. But you can simply send a quick message for more trivial conversations, saving precious minutes and allowing you to get more work done.

Install video conferencing

Traveling to offsite meetings and training sessions takes time and, all too often, time spent on the road is time lost. Rather than commuting for hours outside your office, opt for a networked phone solution that offers video calls and conferencing. This way you can hold a video conference to discuss business matters from the comfort and convenience of your office. You can also take things up a notch and equip the conference room with tools to pull up documents and have them displayed on a big screen, so that everyone in the meeting can follow the conversation with ease.

Upgrade workstations

Outdated technologies and workstations limit your business’s progress, and are a hindrance to developing clued-up, efficient employees. Aging phone systems and slow networks can frustrate your team and bring productivity to a standstill. So it’s important to take the time to assess your current workstations, applications, hardware, and tools. This doesn’t mean that you have to buy a set of entirely new workstations. But you should replace obsolete equipment with more up-to-date machines. In addition, make sure all software and applications are up-to-date to ensure maximum efficiency and employee satisfaction.

Implement ERP software

Enterprise Resource Planning (ERP) is business process management software that allows organizations to automate processes and centralize data in order for employees to collaborate more efficiently. ERP software provides employees with up-to-date business information that they can easily access and make use of. What’s more, ERP also eliminates redundant data entry and reduces the number of spreadsheets that are used to record critical business data, by storing information in a centralized database.

To get the maximum return on your technology investment, it’s also important to partner with a knowledgeable and reliable service provider. Get in touch with our tech experts today to find out how we can implement technology to help your employees become more efficient and productive.

Published with permission from TechAdvisory.org. Source.

July 22nd, 2015

164_Sec_BSince many of us out there have been using the internet for decades, it’s likely that most of us have had our systems infected by malware at one point or another. But how many of us actually know what the differences are between malware, viruses, trojans, and other online threats? For those without a clue, here’s a description of four of the most common ones and the security measures you can take to keep your business protected.

Malware

Malware is the short version of the word malicious software. This is a general term that encompasses many types of online threats including spyware, viruses, worms, trojans, adware, ransomware and more. Though you likely already know this, the purpose of malware is to specifically infect and harm your computer and potentially steal your information.

But how do the different types of malware differ from one another? How can you protect your business from them? Let’s take a look at four of the most common forms of malware below.

Virus – Like a virus that can infect a person, a computer virus is a contagious piece of code that infects software and then spreads from file to file on a system. When infected software or files are shared between computers, the virus then spreads to the new host.

The best way to protect yourself from viruses is with a reliable antivirus program that is kept updated. Additionally, you should be wary of any executable files you receive because viruses often come packaged in this form. For example, if you’re sent a video file, be aware that if the name includes an “exe” extension like .mov.exe, you’re almost certainly dealing with a virus.

Spyware – Just like a spy, a hacker uses spyware to track your internet activities and steal your information without you being aware of it. What kind of information is likely to be stolen by Spyware? Credit card numbers and passwords are two common targets.

If stealing your information isn’t bad enough, Spyware is also known to cause PC slowdown, especially when there is more than one program running on your system – which is usually the case with a system that’s infected.

A common mistake many people make is they assume their antivirus software automatically protects them from Spyware. This is not always true as some antivirus isn’t designed to catch Spyware. If you’re unsure if your antivirus prevents Spyware, get verification from your vendor. And for those that are already suffering from Spyware infestation, two programs that work wonders to clean it out are Malwarebytes and SuperAntiSpyware.

Worms – Similar to viruses, worms also replicate themselves and spread when they infect a computer. The difference, however, between a worm and a virus is that a worm doesn’t require the help of a human or host program to spread. Instead, they self-replicate and spread across networks without the guidance of a hacker or a file/program to latch onto.

In addition to a reliable antivirus software, to prevent worms from infecting your system you should ensure your firewall is activated and working properly.

Trojan – Like the trojan horse from ancient greek mythology, this type of malware is disguised as a safe program designed to fool users, so that they unwittingly install it on their own system, and later are sabotaged by it. Generally, the hacker uses a trojan to steal both financial and personal information. It can do this by creating a “backdoor” to your computer that allows the hacker to remotely control it.

Similar to the other malware mentioned above, antivirus software is a dependable way to protect yourself against trojans. For further safety, it’s wise to not open up suspicious attachments, and also ensure that your staff members aren’t downloading any programs or applications illegally at the office – as this is a favorite place hackers like to hide trojans.

Curious to learn about other common malware that can cause trouble for business owners? Want to upgrade your existing network security system? Give us a call today, we’re sure we can help.

Published with permission from TechAdvisory.org. Source.
Topic Security
July 21st, 2015

BusinessIntelligence_Jul21_BData visualizations, when done properly, are the best and easiest way for us to understand a vast amount of information. Businesses are able to utilize data visualizations to great advantage, from summarizing annual sales report to visualizing marketing strategies in an easy-to-understand format, and much more. A poorly presented visualization, however, can not only show misleading information, but it might also confuse business users into making wrong decisions. Make sure you don’t fall victim to these common data visualization mistakes.

Inconsistent visualizations

It’s important to be consistent when presenting your data, otherwise users will have to stop and figure out how to read each new picture before they can comprehend what it says, wasting time and defeating the purpose of data visualization. Luckily, there are some best practices you can follow. For instance, try choosing colors that go well together. Use only 2-3 colors at most throughout your visualization – any more and you’ll find that your pictures might be hard to read. Also, use the same iconography and typography in each picture so your audience can quickly understand the information.

Displaying too much data

Overly complicated data visualizations are sure to turn off most audiences because they can’t figure out where and what to focus on. Your customers, colleagues, and employers want specific, relevant answers. The quicker you can deliver those answers, the better. Irrelevant data gives your presentation a cluttered look, making finding relevant information more difficult for readers. The solution? Find a compromise between showing too much data and not showing enough overall. Use good judgement.

Oversimplifying data

The purpose of data visualization is to present data in a way that’s easy to understand. While it’s all too easy to simplify data, if you go too far and leave out crucial parts, your audiences won’t be able to see or grasp the main point of the presentation. Instead of trying to oversimplify data, it’s better to include all important criteria and organize them into a structure so audiences can easily understand what’s being presented to them.

Choosing the wrong visualization

This is one of the most common mistakes made in data visualization. There are many different types of data out there, and each of those types require different analytics and tools to use. For example, if you want to present a sales growth comparison in the last 5 years, it’s better to use bar charts that can clearly show the difference at a glance. If you want to show a relationship between two metrics, on the other hand, you should use a scatter chart to show results.

The best way to avoid all these errors is to focus on your goals first. It’s likely that you’ll have to make changes along the way, which is actually a good thing, because it will make your presentation more accurate and effective.

Want to learn more about other business intelligence tools to implement in your company? Give us a call today.

Published with permission from TechAdvisory.org. Source.

July 10th, 2015

Facebook_Jul10_BFacebook has grown rapidly in the past decade, and now boasts over one billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base, and so implemented Facebook advertising into their marketing strategies. While Facebook marketing is on the rise among businesses, there are a few things you need to watch out for. Here’s a list of the most common Facebook marketing mistakes you should avoid.

Mistake #1: Treating Facebook like a one-way communication tool

The content you post on Facebook should encourage followers to express their thoughts. Think of it this way – Facebook is a social media network, which means that people use it to connect with friends and communicate with family members. They don’t want to be showered with advertising messages! Instead of speaking at customers, create dialogues that promote engagement and feedback. Try asking probing questions, sharing fun quizzes, or posting images and videos that get your followers talking. Remember that engaging content has a better chance of going viral and attracting more followers to your profile.

Mistake #2: Ignoring follower metrics

There’s no telling whether your content is going to appeal to your followers or not. All audiences are different, and the only way to find out what’s going to work for them is to head over to Facebook Insights in your admin panel. Take a look at the metrics there to determine if your posts are resonating with your readers. Some of the best insights include your top posts, where you can find the types of posts that rank high on the list (they can either be text, links, images, or videos). You can analyze the statistics and pick up things from there.

Mistake #3: Targeting ads poorly

It is true that Facebook has more than one billion active users. But guess what? Most of these people don’t want to see your ads! So don’t waste time and money to show them ads when you can use Facebook’s powerful set of audience targeting tools. Facebook allows you to choose potential ad viewers based on their location, age, education, interest, and more. You can easily weed out people who are unlikely to click on your ads. You can create multiple ad groups to be displayed at different times to various audience groups. This is a method to test and see which ones work best.

Mistake #4: Abandoning your audience

This is probably one of the worst things you can do. When it comes to Facebook marketing, consistency matters. People won’t be very impressed if they visit your page and see that your last post was a few months ago. When you post at regular times, on the other hand, your followers will get into the habit of expecting posts from you – they’ll even look forward to them if the content is really good! If you find it hard to stick to a schedule, try using tools that can automate your posting for you like Hootsuite.

If you’re not using Facebook to expand your online business presence, you’re missing out on one of the most powerful marketing tools out there. Want more tips on how to expand your business through Facebook? Get in touch today and our experts will be happy to help.

Published with permission from TechAdvisory.org. Source.

July 8th, 2015

164_Sec_BA picture is worth a thousand words - and now a selfie may even be worth more. Later this year, MasterCard plans to jump into the facial recognition-based trend of online security with an app that allows users to verify online purchases with a selfie. But is this technology secure? Will it replace traditional passwords for good? Here’s what you need to know.

At the beginning of this autumn, MasterCard will acquire the help of 500 customers to test out a new application that enables people to verify their identity and authenticate online transactions with a facial scan. What does this mean? Instead of using a traditional password at the online checkout, MasterCard wants to give you the option to snap a selfie instead. According to the credit card giant, they’ve partnered with every smartphone company in the business to make this mode of identity verification possible.

Why is this happening?

A quote from Ajay Bhalla, security expert at MasterCard, suggests this is an attempt by the credit card giant to appeal to a younger crowd of digital natives. "The new generation, which is into selfies...I think they'll find it cool. They'll embrace it," Bhalla recently said.

That said, the “cool” appeal to youth is likely not the only reason for this change. The firm is likely attempting to make online purchases both more secure and more convenient.

How it works

To use this technology, users will have to download a dedicated app, which they can then use to take a photo of themselves at checkout. But how does MasterCard prevent a thief from using a photo of you to fake your verification? Simple - the app requires you to blink to prove that you’re a living, breathing human being.

However, it’s been noted by critics that, in today’s technological world, even a blink can be animated on a static photo. This leaves those of us with security concerns wondering whether MasterCard will make this app more secure before it’s released.

Note as well, though, that MasterCard is not getting rid of traditional passwords completely. Users will still have the option of the more conventional method of verification, as well as the choice of fingerprint scanning to check your identity.

Is this where the future of online security is headed?

With the release due later this year of a similar Windows 10 security application to identify users using biometrics, it appears that this is where the future of online security is headed. And with ever more applications and online services requiring a password, it is becoming increasingly difficult for the average web user to create one that is both unique and secure for each individual service. So whether it’s facial recognition, a fingerprint scan or some other technology that’s yet to be perfected, it seems as though some sort of more advanced security solution is inevitable.

Want more of the latest security news? Looking to implement new security to protect your IT infrastructure from cyber threats? Get in touch today.

Published with permission from TechAdvisory.org. Source.

Topic Security
July 3rd, 2015

164_Soc_BIf you’ve been at the social media game for quite some time and yet have seen little to no results, there may be a number of reasons behind this. It could be inconsistent branding, poor quality content, insufficient engagement with your audience, or pushing sales on every status update. However, there is one common trap that both new and seasoned social media marketers can easily fall into. And that starts with your content creation.

Don’t recycle content

Google any recent news story, and you’re likely to find anywhere from a few to several dozen articles on the same subject. And unfortunately, the content is so similar that you can barely differentiate one from the next.

If you want to stand out from others on the social media scene, find something new to talk about. In general, if you want to get noticed by new customers or followers, it’s best to avoid widely covered topics. Everyone and their grandma will be writing about it, which creates much more competition for your version.

If you must create content about mainstream topics, make sure you take the time to come up with a fresh perspective, and share valuable information that hasn’t been touched on yet.

Be fearless in your content

Similarly, it’s absolutely essential that, across all the content that you produce, you share a unique perspective. Many people end up parroting the same thing as everyone else because they are afraid to offer their true opinion. Don’t be afraid to speak up and be controversial. If you’re going to develop a social media persona that stands out, you need to develop your own voice - and a thick skin. There is always going to be someone who disagrees with you, especially on the web where it is easy to remain anonymous.

Additionally, there’s a reason that the saying “there’s no such thing as bad publicity” is famous. In fact, when you write polarizing content that will have a fair share of supporters and naysayers, people are hardwired to react to it. This is for the same reason that humanity as a whole shares a universal love of stories - whether that’s in the movies, in a novel or around a campfire. A story is nothing without conflict. When you produce content that creates a real life conflict of opinions, you have a better chance of it making some noise on social media.

But - be honest and show integrity

Don’t say something controversial just for the sake of it. Give your honest opinion. The key to every aspect of sales is developing trust. That means that with any customer or potential follower you come into contact with, whether through social media or other means, you should show your true self. You’ll have a better chance of gaining a customer or follower for life.

Controversy or not, always be professional

There’s no reason to start a flame war, or resort to name calling and insults. People are going to have strong feelings about controversial content. Emotions are going to come up and people can say some pretty mean things - especially on the internet. Don’t get caught up in the comments and negativity. If you do, it is sure to leave a bad taste in the mouths of your current customer base and followers.

Want more insights into growing your social media presence? Speak up today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 1st, 2015

BusinessValue_Jun16_BCompanies need to effectively advertise their products and services if they are to stay competitive in today’s market. But choosing the right marketing approach for your business is not easy, and you could end up spending more money on advertising that you actually make from it. This is where a well thought-out marketing strategy can help. Let’s take a look at some online marketing tips to help you plan, execute, and monitor your advertising campaigns.

Prioritize blogging

Blogging is an excellent marketing tool for businesses. Unfortunately most companies don’t spend much time or effort developing their blogs, which is a huge mistake. To get the most out of your blog, you will need to write quality content that adds value for your website visitors. The benefits of having a blog increase tenfold if you publish regularly, since potential customers will see you as an expert in your field, and are more likely to purchase what you have to offer.

Advertise in the right places

There are a number of online advertising channels out there, among them Facebook Ads, Google AdWords and Youtube Ads. The question is whether you know which one is the right fit for your business. You need to spend your marketing budget on the right advertising method to gain the highest return on investment. Do some research about your potential customers and determine who they are, and what they read, watch and listen to. This way you can pinpoint the best advertising platform to ensure that you reach your target market.

Start using videos

Videos offer an excellent way to market your business. Studies show that customers are more likely to buy if they see a video about your product or service on your landing pages, so make sure you include one if you can. Be creative when you’re making videos to promote your business; you could start building an online reputation by creating instructional videos that help your potential customers solve common problems. Commenting on videos relevant to your niche is also an effective way to increase your brand visibility.

Be active on social media

Prudent businesses are aware of the importance of establishing a social media presence through the main social networks like Facebook and Twitter. But simply posting articles or links is not going to offer many marketing benefits for your business. You’ll need to go the extra mile to maximize the benefits of social media. Some tips include taking the time to respond to your followers’ comments, keeping your profile updated and fresh with new information, and following and sharing content from other users.

Make sure your website is responsive

More and more of us are using mobile devices to browse the Internet and look for local products and services. Make the effort to ensure your website is mobile-friendly and automatically scales to fit all screen sizes, so that it is accessible and functional for mobile users. Major search engines now penalize non-responsive websites by lowering their search rankings when viewed on mobile devices, so you’ll need to adapt accordingly to avoid their wrath.

Contact us today and learn how our IT services can help you gain more customers and add value to your business.

Published with permission from TechAdvisory.org. Source.